Wings entered the market, a decade ago, with the goal of bringing structure to an otherwise unorganized sector. The product in question had too many names – Retirement homes, luxury homes, weekend homes, second homes etc. We took charge of the apparent confusion and positioned our products as The Wishlist Homes – an umbrella term for every kind of customer demand and a burning promise to hold space for every kind of customer. The chaos trickled from top to bottom through the customer journey – starting with misleading marketing and often ending with an underwhelming product. Dominated by local developers, the market remains largely unorganized despite the demand-surge during and post-pandemic.… The lack of experience, resources, and know-how has resulted in too many projects halting to a stand-still and growing skepticism in customer minds. Relying on experience, research, and persistence our team has mapped its way through the years, by unknotting several customer concerns. From acquiring select acres in desired destinations to completing creatively themed projects that exceed expectations – we have been doing everything that it takes to strengthen the trust in the minds of our customers. We have deep dived in understanding this sector, only to realise that it has no identity of its own and remains broadly classified under Real Estate. Hence WINGS chose to identify this sector as ‘Heal Estate’, a property segment where greenery, sustainability and serenity are the basic key requisites followed by mental, physical and social well-being. Hence the least we could do is create a well-deserved identity for this incredible sector that has given immense benefits and happiness to the community at large.